Did you know that Lilla P hasn't always been what it is now? Our roots are actually quite humble! Let’s go back to our inception - in 1998. Pauline Nakios started Lilla P (naming it after her grandmother, Lilla) by selling one style of t-shirt out of the back of her car to boutiques in the Atlanta area.

She received a strong reception, and by 2001, Lilla P outgrew Pauline’s trunk, and she moved herself and the company to the Big Apple.

Settling down in the Meatpacking District of Manhattan, Pauline opened the first Lilla P office in 2002. We launched our website in 2003 - and by this time, there were 12 different core styles of tees available in 13 different colors!

By 2005, we launched our first non-T-shirt styles - Textured Waffle (a fabric that we continue to use to this day). These styles quickly became fan favorites.

At this point, we began to appear in print media - featured in bigger magazines such as O, The Oprah MagazineInStyle, and the New York Mag

A big change came in 2007 as it was the first year that Lilla P launched four collections in one year (Spring, Summer, Fall, & Holiday). If that wasn't exciting enough, we also launched dresses and sweaters that year!

Almost 15 years after starting the brand, Pauline opened Lilla P’s very own boutique in the Meatpacking District in 2011 (but unfortunately, the boutique closed in 2020 due to the pandemic). 

July 2013 marked Lilla P’s arrival on Instagram! In 2018, we celebrated our 20th birthday as well as launching our first capsule collection called LP Generation - for kids! 

Fast-forwarding to 2020, the brand launched Lilla P PM - our first sleepwear collection (from the safety of our employees' beds)! 

The last few years have flown by, with us joining TikTok in 2022 and celebrating 25 years of Lilla P in 2023! 

Finally, in 2024, Lilla P takes a road trip - something you’ll be seeing a bit later this year.

What has been your favorite Lilla P moment over the years?