A Behind-The-Scenes Look at Lilla P's Summer 2024 Campaign

A Behind-The-Scenes Look at Lilla P's Summer 2024 Campaign

It's finally time to share our Summer 2024 Collection!
This year we went to Charleston, SC
(where Pauline, our Founder & Creative Director hails from)
for a photoshoot at The Starlight Motor Inn.
Follow along for some behind-the-scenes content!



Here's the lobby, which felt like walking into a time capsule
(complete with vintage LIFE magazines and a bell to ring for service).
We shot some of our favorite looks of the season here
- keep your eyes peeled for them later on in the season!



Here’s the other side of the lobby.
We loved the pop of color in this seating area
- and it perfectly complemented the collection!



Styling is hard work when you have so many
great options! Here, we decided between a vintage
Hermés scarf and fun cat eye sunglasses.



The hair and makeup did not disappoint! And how great is
the wallpaper in this guest room? We used it as a staging
area - sometimes you have to get creative on-set.



No, the model isn't sleeping on the job - she's posing for
the camera! BTS content is
all about capturing things in the moment.



We made sure to get all different angles - there
were so many cool spots at the
Starlight Motor Inn that we just had to capture!



It wouldn't be summer without a pool!
So of course, we had to take advantage of the fact
that they had one. It coordinated perfectly with some
of our pieces, and our team loved the flamingo floaties!



Shop some of our favorites from the Summer Collection below.
Don't see a style in the BTS available on our site yet?
Don't worry - we'll be dropping more styles in the next few weeks!
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